Frequent-flyer program

A frequent flyer program (FFP) is a loyalty program offered by many airlines. Typically, airline customers enrolled in the program accumulate frequent flyer miles (kilometers, points, segments) corresponding to the distance flown on that airline or its partners. There are other ways to accumulate miles. In recent years, more miles were awarded for using co-branded credit and debit cards than for air travel. Acquired miles can be redeemed for free air travel; for other goods or services; or for increased benefits, such as travel class upgrades, airport lounge access or priority bookings.

Contents

History

The first modern frequent flyer program was created at Texas International Airlines in 1979.[1] But lacking the computer resources of its larger competitors, TI was overtaken by American's introduction of AAdvantage in May 1981. During the early days, several other carriers experimented with reward programs, including Braniff International and Continental (OnePass). American's program was a modification of a never-realized concept from 1979 that would have given special fares to frequent customers. It was quickly followed later that year by programs from United (Mileage Plus) and Delta (SkyMiles), and in 1982 from British Airways (Executive Club).[2]

Since then, frequent-flyer programs have grown enormously. As of January 2005, a total of 14 trillion frequent-flyer miles had been accumulated by people worldwide, which corresponds to a total value of 700 billion US dollars.[3]

Miles accrual: flying

The primary method of obtaining points in a frequent flyer program until recent years was to fly with the associated airline. Most systems reward travelers with a specific number of points based on the distance traveled (such as 1 point per mile flown), although systems vary. Many discount airlines, rather than awarding points per mile, award points for flight segments in lieu of distance. In Europe, for example, a number of airlines offer a fixed number of points for domestic or intra-European flights regardless of the distance (but varying according to class of travel).[4] With the introduction of airline alliances and code-share flights, frequent flyer programs are often extended to allow benefits to be used across partner airlines.

The calculation method can become complicated, with additional points awarded as a 'cabin bonus' (usually as a percentage multiplier over the standard economy-class milage) for flying first or business class, and often fewer or zero points given when flying on many economy tickets sold through travel agents, online vendors, or the airlines' own web sites. Additional bonus points are sometimes granted after members reach specific levels of flying activity.

Programs differ on the expiration of points. Some expire after a fixed time, and others expire if the account is inactive for an extended period (for example, three years). [5]

Miles accrual: partnerships and promotions

Many programs also allow points to be obtained not only by flying but by favoring airline 'partners' on the ground. This includes staying at participating hotels, or renting a vehicle from a participating company, or shopping at a particular department store. Other methods include credit and debit cards that offer points for charges made to the card, and systems which allow earn miles by eating at participating restaurants and charging the meals to registered cards.

Using credit and debit cards to earn points, as well as taking advantage of special promotional offers, can allow some people to earn an exceptionally high frequent flyer points with relatively minimal outlay.

Customer status

Many frequent flyer programs identify travelers who fly more than a few times per year by awarding them different status levels, which in turn give a number of benefits. Status levels vary from scheme to scheme, but benefits can include:

Some programs even permit elite members to reserve space on sold-out flights, giving members the ability of bumping regular passengers. In the US, member status is based on elite qualifying miles (EQM) or number of flight segments, not redeemable miles. Typically one elite qualifying mile is earned for each mile flown on a paid ticket, although there may be a percentage bonus for flying full-fare economy, business, or first class. In addition, the airline may offer opportunities to earn elite qualifying miles in non-flying ways, often in connection with their branded credit card. There are usually many more ways to earn redeemable miles (which can be used for free tickets and other benefits) without flying than ways to earn elite qualifying miles. Some airlines will recognise a customer's status with a competing airline, and grant them the same benefits.

Some airlines offer accelerated admission to their elite programs through special promotions, such as flying 10,000 miles (16,000 km) of non-discounted coach fares or 20,000 miles (32,000 km) of discounted fares within three months gains a higher tier membership normally reserved for passengers flying 50,000 miles per year.[6]

There is anecdotal evidence of flyers having frequent-flyer privileges taken away for undertaking booking ploys.

Value of a mile

Travellers frequently debate how much accumulated miles are worth, something which is highly variable based on how they are redeemed. A typical ballpark figure is approximately 2 cents per mile based on discount (rather than full fare) economy class travel costs.[7] However, most airlines have stringent capacity constraints on the number of "award" seats available, so some people argue that this ballpark figure is an overstatement. In this case, the value of a mile drops below a cent per mile. The airlines themselves value miles in their financial statements at less than one one-thousandth of a cent per mile.[8]

In contrast, calculating the value of a mile based on full-fare business class travel costs can yield a figure several times higher, but only if the customer would personally be willing to pay the multiple thousands of dollars such tickets would cost otherwise. However, a person paying a full business fare will be able to change flights on short notice without extra cost; a person flying business class on a free award ticket may find that last minute changes result in no award seat availability with the result that a ticket must be bought.

Air New Zealand found a unique solution to this problem, by pegging their Airpoints scheme so one point (an "Airpoints Dollar") has the same value as one New Zealand dollar when purchasing. This approach has also been adopted by Canada's WestJet Airlines.

Bankruptcy

All airlines include provisos in their program agreements reserving the right to modify or eliminate them on relatively short notice. But since miles are a strong customer incentive, troubled airlines avoid their elimination in bankruptcy proceedings, and indeed may expand them or make them more generous to elite members and high fare passengers in order to win sales.

Historically, the record is mixed. U.S. airlines have usually honored miles held in the accounts of acquired airlines. For instance American Airlines converted members of TWA's "Aviators" program to its own, as did Air Canada for Canadian Airlines' "Canadian Plus" program members. Sometimes, miles were honored by a close partner; Continental Airlines assumed Eastern Air Lines' program when it failed, as did Delta of Pan Am's. Bankrupt Swissair miles were transferred to Swiss International Air Lines TravelClub who were transferred to Lufthansa's Miles & More after the acquisition of the Swiss carrier.

Members are at greatest risk of losing their miles when an airline liquidates. All miles and privileges were lost, without recognition from any other carrier, as in the cases of Midway, Braniff, and Ansett Australia.

Accounting issues

Business travelers typically accrue the valuable points in their own names, rather than the names of the companies that paid for the travel. This has raised concerns that the company is providing a tax-free benefit (point-based awards) to employees, or that employees have misappropriated value that belongs to the company, or even that the rewards acts as a kind of bribe to encourage travellers to choose one particular airline or travel unnecessarily. Most companies consider the miles earned by their employees to be a valuable personal perk that in part compensates for the daily grind of frequent business travel, though some governmental organizations have attempted to prevent their employees from accumulating miles on official travel. For example, Australian Public Servants are not permitted to redeem points accrued from official travel.[9]

Some programs allow donating frequent flyer miles to certain charities.[10] While the Canadian government will honor these donations as a charitable gift, the difficulty here is getting a tax receipt for those points from the company itself. This policy also appears to conflict with the position that reward points are taxable in the first place.

On the airline side, the points represent potential non-revenue travelers on its books. These must be carried forward on balance sheets as an outstanding contractual debt for an indeterminate time, although the actual value (or loss) may be difficult to determine for any particular period.

Climate and environmental issues

Frequent flyer programs have been receiving scrutiny because of the prevalence and rapid growth of air travel, in terms of both the frequency that individuals fly and the tendency toward longer distance travel. There have also been calls for an end to frequent flyer programs.[11][12][13][14] An increase in the number of hypermobile travellers has been identified as a particular aspect of the issue, because of the highly disproportionate contribution of this class of individuals to aviation greenhouse gas emissions, and frequent flyer programs are a contributing factor.[15]

Precedent exists for ending frequent flyer programs. In 2002, Norway banned its domestic frequent flyer programs in order to promote competition among its airlines.[16] In the U.S. in 1989, a vice president of Braniff "said the government should consider ordering an end to frequent-flyer programs, which he said allow unfair competition."[17]

Airline programs and expiration policies

Global

Oneworld
Star Alliance

Asia

Europe

Middle East

North America

Mileage run

A mileage run is an airline trip designed and taken solely to gain maximum frequent flyer miles, points or status.[43] If a traveler has already achieved some sort of elite status they will be earning bonus miles on top of their actual flight miles, and consequently they will reach their goal sooner.[43] A mileage run may allow a traveller to (re-)qualify for a beneficial elite level which requires a minimum number of miles for qualification. [44]

Those who deliberately book mileage runs are known as mileage runners.

See also

References

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